6 brilliant ways to make your members feel valued

first_img 74SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Preston Packer Preston Packer is the Director of Sales & Marketing for FLEX. Preston has been with FLEX since 2000 and has worked in various sales management roles over that time. Preston’… Web: www.flexcutech.com Details A recent study found that nearly 50% of Americans think banks offer more products and services than credit unions. To add to the shock, only 61% of consumers believe credit unions care more about their members than banks do. This is a positive sign, but shouldn’t this number be higher? Isn’t it a “no-brainer” that credit unions care more than banks? That’s what the credit union difference is all about, right? It’s time for credit unions to market better and demonstrate they value their members.Helping your members feel valued is one of the intangible ways to retain current members and attract new ones. When members feel important, their loyalty grows. It is a proven fact that retaining a member costs less than trying to acquire a new one. Here are a few tips and tricks for ensuring that your credit union places proper emphasis on member services: Attention to Detail.There are countless factors that create the member experience. From behavioral marketing to MSRs dressing professionally and addressing members by name. It’s the attention to the little things that leave members feeling valued. In the article, 6 Things MSRs Should Remind Themselves of Daily, it’s discussed how body language by your MSRs is all-important when it comes to gaining members trust. The 7%-38%-55% rule points to three elements that inform first impressions and earn trust: Words are 7% of the message, tone of voice is 38%, and body language is 55%. Remind MSRs that, while what they say is important, 93% of their interactions are perceived by tone, attitude and nonverbal cues. Personalized Service.Personalizing a member’s experience shows them they are more than just an account number. Your core system holds valuable member data that can help you determine saving and spending patterns, and identify products that would benefit them.  If you know they have a child about to graduate high school, providing information about student loans will show you have taken note of important changes in their life. Anticipate their Needs. This is essential to all valued relationships. Your members shouldn’t have to tell you what technology and products are going to make their lives easier. This is where you need to practice some forward thinking and implement services that anticipate their needs of convenience and efficiency. This includes products like mobile banking and e-Signatures. Anticipating the needs of your members keeps you one step ahead and in control of their experience. Think of the Bigger Picture.Thinking of the bigger picture ensures that every surprise or outcome is covered. If your office is located in the city, do you offer free and convenient parking? Do members receive reminders to engage with their account before a dormant fee is charged? Each small interaction is a touch point in the member experience. Keep these interactions in perspective and step back to view the entirety of their experience with your credit union. Respect their Time.Be understanding of your member’s time to show that you respect them and their personal lives. Respond to customer service inquiries in a prompt manner and warn members of the wait time when they arrive at the branch. Give them access to tools that make traditionally slow services, faster and more convenient, like eSignatures, remote deposit capture and mobile loan applications. Listen.At the end of the day, members want to feel understood. If 50% of your members fill out a survey and indicate that they want an easier way to pay their bills, invest resources into a bill pay solution and show members you care about their ideas and concerns. Listening to your members can be the data you need to convince your board to upgrade member services and technology.Make your members feel valued by acknowledging the fact that the credit union wouldn’t exist without them. Remind them that they are members and consequently owners. If your members feel valued, they will not only return to your credit union, but they will bring their friends and family with them. last_img read more

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On the precipice

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Do you know who are the most successful “BH Germans’ except Ibisevic and Barbarez?

first_imgVedad Ibisevic officially became the most successful BH football player in the Bundesliga, thus overtaking that place from Sergej Barbarez.The current BH national team player scored 97 goals in the strongest German ranks and it is only a matter of days when he will enter the club of greatest who achieved a minimum of one hundred goals in the Bundesliga.However, besides Ibisevic and Barbarez, a bit less is known about the remaining successful “BH Bundesliga” players.For example, besides Barbarez, the title of top scorer of the league have Edin Dzeko, who won the prestigious trophy in Germany just like Zvjezdan Misimovic and Hasan Salihamidzic.In the third place of the best BH shooters in the history of the Bundesliga is Edin Dzeko with 66 goals scored.After him follow Hasan Salihamidzic with 52 goals, Sejad Salihovic with 46, Zvjezdan Misimovic with 37, Demir Hotic with 36, and almost forgotten Idriz Hosic who occupies eighth place with 32 goals.The list of the Top 10 BH scorers in the Bundesliga is concluded by Zlatan Bajramovic and Marko Topic.(Source: fokus.ba)last_img read more

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Pictured: Ledley King wears red shirt during Tottenham pre-season tour

first_imgAs Tottenham prepare to for a tough pre-season friendly against Roma, the players – past and present – have been sampling the delights of Los Angeles. 4 gameday Ledley king gets tips from Angels’ coach Mike Scioscia 4 Tottenham v Brighton LIVE: talkSPORT commentary and team news for Boxing Day opener punished Ledley King threw the ceremonial first pitch in LA Tottenham are touring America ahead of the new season Which teams do the best on Boxing Day in the Premier League era? Every current Premier League club’s best kit from the past decade He didn’t quite get the distance on it Former captain Ledley King joined them and was even given the task of throwing the ceremonial first pitch during the LA Angels v Chicago White Sox baseball game.The colour of kit would not be every Spurs fans’ choice given it is red. REVEALED Tottenham predicted XI to face Brighton with Mourinho expected to make big changes Tottenham issue immediate ban to supporter who threw cup at Kepa Tottenham news possible standings gameday cracker 4 smart causal Where Ancelotti ranks with every Premier League boss for trophies won REVEALED targets Son ban confirmed as Tottenham fail with appeal to overturn red card 4 no dice Boxing Day fixtures: All nine Premier League games live on talkSPORT ALTERED How the Premier League table could change after the Boxing Day fixtures Where every Premier League club needs to strengthen in Januarylast_img read more

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